Kerala Wireless Telecom 2011 – Idea dominates with 27.9% market share
Subscriber base increased by 29.6%...
· Kerala’s mobile subscriber base increased by 29.6% during FY2011 to touch 31.3 million
· It is the 13th largest wireless telecom circle in India with 3.9% subscriber share
· Active subscriber base proportion is 69.1% translating into active subscriber base of 21.6 million in 2011
“Idea” is undisputed leader in Kerala wireless market….
· Idea leads the market with 21% of total mobile subscriber share in Kerala followed by BSNL (19.0%) and Vodafone (16.7%)
· However, in terms of active mobile subscriber base, Idea extends its dominance with 27.9% market share
· Idea has 91.7% active mobile subscribers in Kerala
· Vodafone with 18.4% share grabs No. 2 spot while BSNL slips to No.3 with 17.0% share
· Top 5 players accounts for 88.3% of Kerala’s active mobile subscriber base
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